Blinkit adds new features to its app, read on to learn more

Blinkit launches a feature to allow brands on its app to create micro-stores and promote their products. As a part of the new set of features, brands will be able to track analytics on a custom landing page within the app and implement their own design languages.

Brands can also look at real-time analytics around the performance of their pages, once set up. This, coupled with insights into sell-throughs and supply chain tools give brands a near real-time view into their performance - both on the app and in different geographies.

Currently, Blinkit is operational in over 500 localities and lets users buy over 13,000 items on the platform.

The company posted losses of Rs 288.5 crore in Q3 of FY23, reporting its first full quarter numbers after being acquired by Zomato.

Also, the company's adjusted EBITDA (earnings before interest, taxes, depreciation, and amortisation) losses narrowed to Rs 227 crore from Rs 259 crore on a sequential basis, even as its revenue surged nearly 30 percent to Rs 300 crore.

Blinkit in its gross order value (GOV) came in at Rs 1,749 crore, an increase of 18 percent sequentially from Rs 1,482 crore. This, the company said, was due to a 21 percent increase in order volumes.

The company’s gross order value per dark store per day shot up from Rs 4.22 lakh to Rs 5.24 lakh. The company said it has not increased its dark store footprint.